There are many ways to improve the take rate of a website. One of the biggest ways is to simply make it very clear to visitors, on every page of your site, what you want them to do. Whether this is to purchase, to contact, to download, to sign up, or any number of other actions, make it clear and prominent for the visitor. No matter where they are on your site when they decide they are ready to take that POA, your site should make it easy for them to do so.
Website Conversion Rate
There are literally thousands of elements you can change on your website to increase both your take rate and website conversion rate. A/B testing has long been used to determine how changing certain variables affects the conversion and take rates. However, this method is limited to testing one variable at a time if you want to gather the granular metrics from each slight modification. Today, with more sophisticated testing software packages available, multivariate testing, which enables you to test many variables at the same time while still seeing granular results, is becoming more common. Common tests include changing color schemes, tweaking various aspects of navigation, copy, and POAs have all been proven to maximize the take rate, website conversion rate, and subsequently, your revenue and bottom line. Website conversion is all about your visitors - appeal to their needs and desires in a logical, concise way, and you'll see your rates improve.